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BRAND CREATION / BRANDING

Preparatory stage
Negotiating the technical task (the brief), interviewing project key people, studying the category

Strategic stage
Brand platform creation: describing the target audience and insights, developing brand idea, positioning and slogan
Name development and logo design
Visual identity and brand book
Design of labels and packaging

BRAND PROMOTION / CREATIVE & VISUAL COMMUNICATION

Development of the creative concept of an advertising campaign in accordance with the positioning
Creation of campaign materials:
– writing scripts and production of video
– key visual design, adaptation to various formats
– scripts and production of radio commercials and Internet banners
Idea and design of non-standard advertising materials, original business souvenirs, exhibition stands