BRAND CREATION / BRANDING
Preparatory stage
Negotiating the technical task (the brief), interviewing project key people, studying the category
Strategic stage
Brand platform creation: describing the target audience and insights, developing brand idea, positioning and slogan
Name development and logo design
Visual identity and brand book
Design of labels and packaging
BRAND PROMOTION / CREATIVE & VISUAL COMMUNICATION
Development of the creative concept of an advertising campaign in accordance with the positioning
Creation of campaign materials:
– writing scripts and production of video
– key visual design, adaptation to various formats
– scripts and production of radio commercials and Internet banners
Idea and design of non-standard advertising materials, original business souvenirs, exhibition stands
