Make-up, colour-up!

Сolour palette became a key theme of the visual identity for COSMO beauty stores: trying, testing and creating make-up is fun!

Project: rebranding of the chain of stores, creation of the visual identity

Context:
The upgrade of the corporate identity was preceded by changes in the structure of the store chain. To attract a new audience and increase profit, the client chose a strategy of evolution: from small street shops, packed with cosmetic goods, to multi-brand beauty stores in shopping malls, with a clear focus on make-up products.

Transformation of a woman, beauty-metamorphosis
begins with applying make-up – let’s open up the palette case!

The new brand:
Every COSMO store today is sort of a “fitting room”: newest collections of make-up products from the world’s leading manufacturers are presented in the open area with a full stock of samplers and testers.

Inside the palette there are colours of COSMO. The colour gradient is the main means of expression of the visual language of the brand, which makes it easy to create new images and enrich the “wardrobe” of COSMO.

For marketing tools (discounts, super prices, gifts and so on) we have developed a system of icons that distinguishes COSMO offers from competitors and provides stylistic unity of all advertising materials.